Monday, February 6, 2023

CW Update: CityWalk's Big Fail

Every Pleasure Island regular had an Annual Pass which cost around $55+tax per year. When PI closed, passholders were refunded an amount equal to the time remaining on their AP. And then Universal CityWalk made a brilliant move. They turned your PI Annual Pass into a CW Annual Pass. From the time of PI's closing near the end of September, 2008 until the end of March, 2009, one could obtain what amounted to free admission to the CityWalk clubs.

 CityWalk at the time was a very similar operation to Pleasure Island in that there were 7 clubs plus a variety of restaurant options. CityWalk's attempt to grab PI regulars with this offer was smart but they failed to realize CW had very little in common, overall, with PI. Yes, both The Groove and Red Coconut Club replicated club Motion but there was nothing like PI's most iconic club, Mannequins. There was nothing like 8TRAX. There was nothing like PI's two comedy clubs. Pleasure Islanders were there for the taking but then the music drove us away. Fail.

Rumor has it that Universal's new theme park, Epic Universe, will itself have a nightclub district. The winding down of the current CityWalk may in part have to do with a new location opening. (The Groove turned into escape rooms, Red Coconut turned into private event space, Latin Quarter turned into a restaurant.) So here's to hope of great things to come!

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