| The garages are full and there are thousands of guests walking around but if you look at their arms and strollers, you don't see a lot of shopping bags. Actually, you do see lots of Disney store bags (used by several Disney owned & operated stores), Lego Store bags & Coca-Cola store bags. Uniqlo seems to be doing well based on my visit this week with long lines at the registers. Yet after that, not many shopping bags. Interestingly, a sales clerk at Free People casually mentioned to me that their store is No.1 in their chain for foot traffic. But when I asked whether they were also No. 1 in their chain for sales, she laughed. No, lots of lookers but not a lot of buyers. |
5 comments:
Just curious... Is it possible the customers in the shops are having their bags delivered directly to their WDW hotel rooms. I believe Disney offers that as a free service to the guests. Perhaps a few people are using this service so you might see fewer bags. Just a guess.
Yes, purchases can be delivered to Disney Resort hotels. Not everyone visiting Disney Springs is staying in a Disney Resort hotel.
Maybe foot traffic is what some of these Store are looking for. Maybe they won't buy at DS, but will go home and then buy from the same retailer at their local mall. Hard to gauge and track that engagement though...
Call it "brand building" or "brand recognition".
That's always the case with any store, Elizabeth. But it's unlikely any retailer will keep a store open that does not generate a profit on its own.
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