Avicii New Spokesman For Denim & Supply

The clothing line Denim & Supply by Ralph Lauren has a new spokesman for their Fall advertising campaign: DJ Avicii (S) aka Tim Berg aka Tom Hangs aka Tim Bergling.  This teaser has been released on Avicii's website but they're also promising an exclusive track in the coming months. Another example of how DJ-culture is taking over at the expense of bands.  DJ's are the new mega-celebrities!