SPI Blog reader DJ Smooth (CityWalk) reports that local radio station 102JAMZ has rebranded itself and is now being marketed as 101.9 AMP Radio. Officially licensed to Daytona Beach as radio station WJHM but with studios in Maitland, the station once dominated the Orlando radio market with its "Hip Hop and R&B Flava" format. In recent years ratings declined as Hip Hop fans migrated to Hip Hop/Reggaeton station WPYO operating as "Power 95". Mixshow DJ's have reportedly been canned.
102JAMZ backed away from Hip Hop over the past couple years as many Hip Hop acts migrated to Electronic Dance Music and EDM-enfused Pop began to dominate the Top 40 charts. Eliminating the 102JAMZ marketing name now appears to be an effort to distance itself from its past but it does nothing towards giving Orlando its own Dance station again, something sorely lacking. Unfortunately, a station that plays both Avicii and Justin Bieber ain't going to cut it. I'll be sticking with my Sirius/XM.