Wednesday, January 12, 2011
Yutes Come Home to House!
The heyday of EDM was the late 80's and early 90's when club kids in their 20's partied to the many forms of Techno that were quickly evolving. This continued until the early 2000's when it's popularity waned in favor of the sounds of Hip Hop. For more than ten years now, Hip Hop has ruled the airwaves and way too many dance clubs. Those that raved back in the day are now in their late 30's to mid-40's while those younger than that are part of what I call the "Hip Hop generation". But things are quickly moving back in the other direction. Those in their 20's, as shown in the photos, are discovering the attraction of the faster beats per minute and electronically-generated sounds of a livelier music called Dance while those older have grown weary of Hip Hop's same-old sound and gangsta-influenced lyrics. I've been to many a DJ concert this past year and those attending are from the entire spectrum of age groups, but largely in their 20's!
Not that anything is standing still. EDM artists continue to incorporate Hip Hop elements into their music; think David Guetta, Swedish House Mafia and Tiësto while Hip Hop artists incorporate more and more electronic elements into their music; think Flo-rida, Tiao Cruz and Blacked Eyed Peas. And what the artists don't do themselves, the remixers are doing for them with faster "dance" versions" of many of the biggest songs. So Mannequins fans, stay strong! EDM is on the way back big time; we're already seeing more and more clubs incorporate House and Dance into their offerings. Here's to the new club kids! Yutes (as Joe Pesci would call them in My Cousin Vinny) have discovered techno!