Tuesday, February 4, 2014

Will ADH Be Closing This Year?

Atlantic Dance Hall at Disney's Boardwalk Resort. Will they be shutting down this year?
I went through the official Blog archives last night and found my very first visit here in January, 2009, about 3 months after Pleasure Island clubs closed.  What I discovered was an incredibly beautiful art deco dance club that was nearly always empty.  I questioned management about it over several visits and learned that ADH was built and operated by Disney for the nearby Starwood Swan and Dolphin Hotels. The contract required Disney to operate a night club for those resorts. But apparently the contract didn't require Disney to also promote the place.  And because Disney didn't want the 2am noise on their boardwalk that is associated with closing clubs, they didn't. 
I was told back then that the contract had 5 years remaining on it which at the time was a long way into the future.  But 2014 is now here!  So will the contract get extended?
The place can get crowded. It's populated by convention and meeting patrons staying on-property which means it can be packed on a Wednesday night but dead on a Saturday night. They don't advertise it so it generally does not draw anyone from off-property.  It's the only remaining Disney-operated dance club and they give the impression that they really don't want the place. Don't know how Swan/Dolphin management feels about it. The facility could always remain available for functions but its days as a nightclub open to the public could end later this year! Very few people know this but now you do. We'll keep you apprised.

5 comments:

Anonymous said...

Is Disney trying to ban the word "Nightlife"? Not sure what's in the water over there...

Anonymous said...

Tell me about it. It's like the evangelicals have invaded Disney.

Anonymous said...

They are happy to let Universal take over that line of business as well.

71 said...

In fairness, building a mini-nightclub district with limited parking literally right outside deluxe resort rooms was a dumb move.

Should've been accessible from the EPCOT parking lot.

KingBob said...

71, it's nowhere near the EPCOT parking lot. But I agree, it would have been be hard to have put the club in a more difficult to reach spot.