Tuesday, December 20, 2011
PI Update: The Name Lives On
It's famous around the country and around the world. PI. Pleasure Island. But would Disney actually eliminate the Pleasure Island name when they finally decide what they were going to do with the Island?
When Disney announced last fall that Pleasure Island would become Hyperion Wharf, there was little doubt that a name change was coming. Management wanted those two hallowed words eliminated from the Disney lexicon! AMC Pleasure Island 24 became AMC Downtown Disney 24 to support what was to come. But when vendors failed to line-up behind what Disney had in mind, Hyperion Wharf quickly became the two words no longer spoken.
Right now the Pleasure Island name is very much alive. It's still in the Guidemap, it's on new signage place alongside various spots in Downtown Disney and it's still all over the place on signs throughout Disney property. The cost to change everything would cost millions of dollars ; speculation on changing the huge sign atop Mannequins was $5M alone! The Pleasure Island name is a huge asset that should be featured, not eliminated. Given the recent resurgence of the name, there seems to be a very good chance that it will live on! LONG LIVE PLEASURE ISLAND!